The monograph is devoted to the research of the fundamental problem of modern science - personality psychology. The actual realization of a new methodological position (to understand a personality as an existing and self-developing unit), application of the genetic-modelling method of the research, the substantial analysis of the personality theories and empirical data allow to open essentially new aspects of the consideration of the personality as an object of the scientific study.

"Hoochie Coochie Woman" and "Stupid Horse" - instrumentals by Dixie Cannon (stage name of Dmitry Pushkarev). Produced and performed by Dixie Cannon at "Pravda Pro" Studios, Moscow, 2008. Sound engineer Igor Pavlov.

Aim of this thesis: 1. To find the differences between the high and low innovative individuals on certain psychological variables like Kirton Adaption - Innovation personality, self - confidence, Internal - External Locus of Control, Interpersonal Trust and Values (Theoretical, Economical, Aesthetic, Social, Religious and Political). 2. To find out the differences between the high and low innovative firms in respect of organizational, environmental and work culture variables. 3. To find out those personality variables which effectively discriminate the high innovative individuals from those of the low innovative individuals. The above objectives are rewritten in the context of the present study. 1. To find the difference between the principals of high and low innovative firms engaged in the manufacture of medicines on certain psychological variables like Kirton Adaption - Innovation personality, self - confidence, Internal - External Locus of Control, Interpersonal Trust and Value