Стилизованное изображение мифического существа Пегаса, внутри которого видны механизмы, а сам он сделан из природных материалов - шишки, желудя и листьев. Фирменное наименование "Шишкин друг" выполнено стилизованным под дерево шрифтом на двух языках - русском и английском (слово "шишкин" просто транслитировано)и расположено ниже знака в виде Пегаса.

Название агентства по организации праздников ("Фейервекова и Праздников"), логотип организации :слева от надписи пару полос салюта с брызгами.

The theory reveals a new approach to creating control questions that can be used during polygraph surveys. The task of the control questions is the possibility of their comparison with verification questions, in relation to the verification, problem topic. The meaning of the qualitative selection of the control question is that it should also be important for the person interviewed at the level with the verification. But the logical principle is that for a non-sensitive, problematic, verifying subject, a control question must be painful rather than verifiable. The person concerned will be more responsive to the verification questions than to the control. The idea of the theory relates to the fact that human reactions emanate from the subliminal foundations of the basic foundations of physiology, which were formed due to the ancient reaction of "bey or run."